Ingenuity Venture Fund Logo

Problem/Challenges

Ingenuity Venture Fund is a new fund born from ABQid's investment portfolio, intended to invest in exciting startups, especially in the Technology space. As a new company, they needed to differentiate their brand from the original ABQid brand and communicate their new mission.

Logo Design

I collaborated with the Ingenuity Venture Fund team to create a new logo, incorporating growth but based on New Mexico iconography. In the end the New Mexico outline with the growth graph won out and is now in use by Ingenuity Venture Fund in collateral and on the Ingenuity Venture Fund site